ESPN has tapped Timbaland and Justin Timberlake to provide music for Monday Night Football and various promos. Specifically they’re selecting tracks for:
- Week 6 Cowboys-Charger
- Week-11 Eagles vs Chiefs
- Week 16 Ravens-49ers game
- Also the postseason’s wild-card and divisional rounds.
The duo teamed up with Nelly Furtado for the track “Keep Going Up” which premiered as the promo for the Week 1 Bills vs Jets Monday Night Opener.
From ESPN’s director of sports marketing, Curtis Friends:
Listen to Keep Going Up here
ESPN’s Monday Night Football music curatorship is popular with fans given the access this partnership provides to new and unexpected combinations of music with sport,” he finished. “We’ve had Diplo, DJ Khaled, Drake, and Marshmello and this fifth season, for the first time, we have two curators in Timbaland/JT we know will energize all us fans for this NFL football season.”